Table of Content
Table of Contents
Key Takeaways
- Strategic planning can reduce your grocery bill by up to 25% through proper meal planning and list-making
- Store comparison shopping and understanding price cycles can save an additional 15-20% on identical products
- Smart food choices like incorporating more plant-based proteins can cut your protein costs by 30-40%
- Technology tools like cashback apps and price comparison extensions can add up to hundreds in annual savings
- Reducing food waste by proper storage and creative leftover usage can save the average family over $1,500 annually
Are you feeling the pinch of rising grocery costs? You’re not alone. With food inflation continuing to impact household budgets across the country, finding effective ways to save money on groceries has never been more important. Whether you’re feeding a family of five or shopping just for yourself, this comprehensive guide delivers practical, actionable strategies to dramatically reduce your food bill without sacrificing quality or nutrition.
Unlike other guides that promise unrealistic savings through extreme couponing or drastic lifestyle changes, this resource focuses on sustainable, practical approaches that anyone can implement—starting with your very next shopping trip. From psychology-based shopping strategies to tech tools that do the savings work for you, we’ve researched and compiled everything you need to know about cutting your grocery expenses in 2024 and beyond.
Table of Contents
- The Mindset & Planning Power
- Smart Shopping Strategies
- Understanding Unit Prices
- Store Brands vs. Name Brands
- Decoding Sales Cycles & Loss Leaders
- Best Times/Days to Shop
- Leveraging Loyalty Programs & Store Apps
- Strategic Couponing
- Cashback Apps & Rewards Credit Cards
- Comparing Prices Across Stores
- The Psychology of Supermarkets
- Buying in Bulk
- Exploring Discount Grocers
- Farmers Markets & CSAs
- Food Choices & Preparation Hacks
- Advanced & Niche Savings Techniques
- Tech & Tools to Supercharge Savings
- Common Mistakes to Avoid
- Frequently Asked Questions
- Conclusion
The Mindset & Planning Power
Budgeting: Why It’s #1
The foundation of any successful grocery savings strategy starts with a clear, realistic budget. Without knowing exactly how much you should be spending, it’s impossible to measure your progress or identify problem areas.
Expert Tip: Start by tracking your actual grocery spending for one month to establish your baseline. Many people underestimate their true food costs by 20-30%.
Creating Your Grocery Budget
- Calculate your monthly food spending average from the past three months
- Set a target reduction goal of 10-15% for your first month (gradually increasing to 20-25% as you implement more strategies)
- Break down your budget weekly rather than monthly for easier tracking
- Separate true groceries from non-food items (like cleaning supplies and personal care products) that often inflate “grocery” spending
- Use cash envelopes or a dedicated grocery debit card to prevent overspending
Budget Allocation Formula
For maximum savings without sacrificing nutrition, consider this allocation approach:
Category | Percentage of Budget | Examples |
---|---|---|
Proteins | 30% | Meat, fish, eggs, tofu, beans |
Produce | 25% | Fruits and vegetables (fresh, frozen, canned) |
Staples/Pantry | 20% | Grains, pasta, rice, oils, spices |
Dairy/Alternatives | 15% | Milk, cheese, yogurt, plant milks |
Snacks/Extras | 10% | Treats, specialty items, convenience foods |
Real Saver Story: “After implementing a strict grocery budget using the cash envelope system, my family reduced our monthly food spending from $1,200 to $800. The visual cue of seeing the cash diminish really helped us make more thoughtful choices.” – Maria T., mother of three
Meal Planning Mastery
One of the most powerful ways to save money on groceries is through consistent meal planning. Studies show that households that plan meals in advance save 15-20% on grocery expenses while also reducing food waste.
Simple 5-Step Meal Planning Process
- Take inventory of what you already have (more on this in the next section)
- Check store circulars/apps for sales on key items, especially proteins
- Build your weekly menu around sale items and what’s in your pantry
- Plan for leftovers by intentionally cooking larger batches of certain meals
- Create your shopping list directly from your meal plan
Meal Planning Templates
Day | Breakfast | Lunch | Dinner | Snacks |
---|---|---|---|---|
Mon | Oatmeal w/ fruit | Leftover dinner | Bean chili | Apple, yogurt |
Tue | Eggs & toast | Tuna sandwich | Stir-fry | Hummus & veggies |
Wed | Smoothie | Leftover stir-fry | Pasta night | Popcorn |
Thu | Cereal | Bean burrito | Soup & salad | Nuts |
Fri | Yogurt parfait | Leftover soup | Pizza night | Fruit |
Sat | Pancakes | Sandwich | Sheet pan dinner | Cheese & crackers |
Sun | Breakfast burritos | Leftover pizza | Batch cooking | Homemade treats |
Expert Tip: Build your meal plan around a few “core ingredients” that can be repurposed in multiple dishes. For example, a rotisserie chicken can become dinner, lunch sandwiches, and eventually soup stock.
Batch Cooking Strategy
Dedicate 2-3 hours on one day to prepare multiple meal components:
- Proteins: Cook a large roast, whole chicken, or pot of beans
- Grains: Make big batches of rice, quinoa, or pasta
- Chopped vegetables: Prep raw veggies for quick cooking or snacking
- Base sauces: Prepare versatile sauces like marinara, curry, or stir-fry sauce
These components can be mixed and matched throughout the week, saving both money and time.
The Strategic Grocery List
The humble shopping list is perhaps your most powerful tool for reducing impulse purchases, which can add 20-40% to your grocery bill.
Grocery List Organization
Organize your list by store sections for maximum efficiency:
- Produce
- Meat/Seafood
- Dairy
- Frozen
- Bakery
- Center Aisles/Pantry Items (grouped by aisle if possible)
This organization minimizes backtracking in the store, reducing exposure to tempting impulse purchases.
Strategic List Building
- Start with meal plan ingredients as your foundation
- Add staples that need replenishing based on your pantry inventory
- Review sales flyers to add discounted essentials
- Set quantity limits for each item to prevent overbuying
- Include price estimates next to each item to stay within budget
Expert Tip: Create a “standard” grocery list template of items you buy regularly, then customize it each week. Many grocery apps like AnyList or Paprika allow you to save and reuse lists.
Shopping List Psychology
- Commit to your list by writing “No Impulse Purchases” at the top
- Include just 1-2 “treat” items to satisfy cravings without breaking the budget
- Add a buffer category for unexpected good deals (with a specific dollar amount)
- Use the “Is this on the list?” test for every item that goes in your cart
Real Saver Story: “I started using a simple rule—if it’s not on the list, I don’t buy it unless it’s at least 50% off and something I’ll definitely use. This cut my impulse purchases by about 90%, saving us around $200 monthly.” – James K., budget shopper
Inventory Your Pantry/Fridge First
The “shop your kitchen first” approach is essential for preventing duplicate purchases and reducing food waste. American households throw away approximately 30% of the food they purchase—a direct hit to your grocery budget.
The Kitchen Inventory Process
- Clear out and organize your refrigerator once weekly before shopping
- Conduct a monthly pantry assessment to identify forgotten items
- Create a “use first” section in your fridge for items approaching expiration
- Maintain a running inventory list of pantry staples with quantity on hand
- Take photos of your fridge/pantry before shopping to reference while in store
Inventory Checklist Template
Area | Items to Check | Quantity | Need to Use Soon | Need to Buy |
---|---|---|---|---|
Fridge | Produce, dairy, leftovers | |||
Freezer | Meat, frozen meals, vegetables | |||
Pantry | Grains, canned goods, baking supplies | |||
Spices | Check for duplicates and freshness |
Expert Tip: Designate one meal per week as a “pantry cleanout” meal, challenging yourself to create dinner using only what you already have on hand.
The “Eat Down” Challenge
Before major shopping trips, try an “eat down” challenge where you commit to using existing food supplies creatively. Many budget shoppers do this the last week of each month, significantly reducing their monthly grocery spending.
Steps for the “Eat Down” Challenge:
- Inventory all usable food in your home
- Plan meals using only these ingredients for 3-7 days
- Get creative with substitutions rather than shopping for specific items
- Focus on using perishable items first
- Only shop for absolute essentials like milk or fresh produce as needed
Smart Shopping Strategies
Understanding Unit Prices
The unit price—cost per ounce, pound, or unit—is your most reliable tool for comparing true values across different package sizes and brands.
Read: Shopping Smarter: 25+ Actionable Strategies for Value Buying
How to Calculate and Use Unit Prices
- Find the unit price label on store shelves (usually in small print)
- For unlabeled items, divide the total price by quantity (ounces, pounds, count)
- Compare unit prices across brands and sizes to find the best value
- Beware of the “bigger is cheaper” myth – sometimes mid-sized packages have the lowest unit price
- Focus on unit prices for your most expensive staples like meat, coffee, and cheese
Expert Tip: Many grocery chains now include unit pricing in their apps, making comparison shopping even easier without a calculator.
Unit Price Comparison Chart
Product | Size | Total Price | Unit Price | Best Value? |
---|---|---|---|---|
Brand A Cereal | 12 oz | $3.49 | $0.29/oz | No |
Brand B Cereal | 18 oz | $4.29 | $0.24/oz | Yes |
Store Brand Cereal | 15 oz | $3.89 | $0.26/oz | Maybe |
Real Saver Story: “I was always buying the largest containers thinking I was saving money until I started checking unit prices. I discovered the medium-sized container of my favorite coffee was actually cheaper per ounce than the large one. This simple habit saves me about $10 per shopping trip.” – Taylor J., savvy shopper
Store Brands vs. Name Brands
Store brands (also called private label or house brands) typically cost 20-30% less than name brands, often with comparable quality.
When to Choose Store Brands
Store brands are typically excellent substitutes for:
- Basic pantry staples: flour, sugar, rice, pasta
- Canned goods: vegetables, beans, tomato products
- Frozen vegetables and fruits
- Dairy products: milk, butter, yogurt
- Paper products and cleaning supplies
- Over-the-counter medications (often identical to name brands)
When Name Brands Might Be Worth It
Some categories where name brands might deliver superior value:
- Products with unique formulations (certain cereals, specialty items)
- Items where taste preference is strong (coffee, chocolate, specific condiments)
- Products where consistency matters (certain baking ingredients)
- Name brands when on deep discount (with coupons or sales)
The Blind Test Strategy
For products where you’re unsure about switching:
- Buy both the name brand and store brand
- Conduct a blind taste test with family members
- Switch permanently to the store brand if no significant difference is detected
- Calculate your annual savings from each successful switch
Expert Tip: Many store brands are actually manufactured by the same companies that produce name brands, using very similar formulations.
Decoding Sales Cycles & Loss Leaders
Most grocery items follow predictable sales patterns. Understanding these cycles allows you to stock up strategically when prices are lowest.
Typical Sales Cycle Patterns
Category | Typical Sales Cycle | Best Time to Buy |
---|---|---|
Meat/Seafood | 6-8 weeks | Holiday periods |
Dairy | 3-4 weeks | Often mid-month |
Cereal | 6 weeks | Back-to-school season |
Baking supplies | 12 weeks | Holiday baking seasons |
Canned goods | 8-12 weeks | Case lot sales |
Paper products | 6-8 weeks | Monthly |
Seasonal produce | Annual | During peak harvest |
Understanding Loss Leaders
Loss leaders are deeply discounted items designed to draw you into the store, where retailers hope you’ll buy full-priced items.
Common Loss Leader Categories:
- Milk and eggs
- Soda and chips
- Holiday items (turkeys, hams)
- Rotisserie chickens
- Select produce items
Expert Tip: Build your meal plans around loss leaders, especially proteins, which are typically the most expensive part of your grocery budget.
Sales Tracking System
Create a simple price book (digital or physical) to track the lowest prices on items you frequently buy. This helps you recognize genuine sales versus regular price fluctuations.
Item | Regular Price | Lowest Observed Price | Stock-Up Price | Stock-Up Quantity |
---|---|---|---|---|
Chicken breast | $4.99/lb | $1.99/lb | $2.49/lb or less | 10-15 lbs |
Pasta | $1.29/box | $0.69/box | $0.79/box or less | 10-12 boxes |
Canned tomatoes | $1.19/can | $0.69/can | $0.79/can or less | 10-12 cans |
Real Saver Story: “After tracking prices for three months, I realized my favorite pasta sauce hits $1.49 every 6 weeks (versus the regular $3.29). Now I buy 6 jars each time it goes on sale, saving over $100 annually just on this one item.” – Chris M., strategic shopper
Best Times/Days to Shop
Timing your shopping trips strategically can lead to significant savings through better access to markdowns and freshly stocked sale items.
Optimal Shopping Days
Day | Advantages | Best For |
---|---|---|
Wednesday | New weekly ads typically start; stores may honor both last week’s and current week’s sales | Double-ad shopping |
Early morning | First access to markdown items, especially meat and bakery | Perishable bargains |
Late evening | Last-minute markdowns on perishables, especially at stores without 24-hour service | Quick trips for perishable deals |
Mid-week | Less crowded, more attention from staff | Regular shopping trips |
Monthly Timing Strategies
- Shop the perimeter first thing in the morning for fresh markdowns
- Shop the center aisles later in the month when more items may be on sale
- Make major stock-up trips right after receiving your paycheck
- Schedule a “filler trip” mid-month for perishables only
Expert Tip: Ask store staff directly when they typically mark down meat, produce, and bakery items. Each store has its own schedule, and befriending department staff can lead to insider tips on the best times to find deals.
Leveraging Loyalty Programs & Store Apps
Modern grocery loyalty programs offer far more value than their paper punch-card predecessors, often providing personalized deals based on your shopping habits.
Maximizing Loyalty Program Benefits
- Sign up for programs at all stores you shop, even if you visit infrequently
- Download the store’s app for additional digital coupons and personalized offers
- Check app offers before each shopping trip and “clip” relevant digital coupons
- Link your loyalty account to payment cards when possible for automatic savings
- Participate in special promotions like gas rewards or holiday bonus events
Top Grocery Loyalty Programs Compared
Store | Program Features | Unique Benefits |
---|---|---|
Kroger/affiliated stores | Personalized offers, fuel points, digital coupons | Cash rewards on store brands |
Target Circle | 1% earnings, personalized offers | Combines with RedCard 5% discount |
Walmart+ | Free delivery, scan-and-go shopping | Mobile scan price check |
Albertsons/Safeway | Just 4 U personalized deals, gas rewards | Cash rewards on purchases |
Whole Foods/Amazon | Prime member discounts, special deals | Additional 10% off sale items |
Expert Tip: Many loyalty programs offer significantly better deals on your frequently purchased items after several shopping trips, as their algorithms identify your buying patterns. Be patient with new programs.
Stacking Loyalty Benefits
For maximum savings, combine loyalty program benefits with:
- Manufacturer coupons (digital or paper)
- Rebate app submissions (more on this later)
- Credit card rewards on grocery purchases
- Special promotional periods with boosted rewards
Real Saver Story: “By fully utilizing my grocery store’s loyalty program, I receive personalized offers for items I buy regularly. Last month, I saved $87 just from loyalty pricing and digital coupons, which took me less than 10 minutes to ‘clip’ before shopping.” – Daria K., loyalty program expert
Strategic Couponing
Modern couponing doesn’t require extreme measures to be effective. A strategic, moderate approach can save 15-30% on grocery bills with minimal time investment.
Digital Couponing Strategy
- Use store apps to “clip” digital coupons before shopping
- Install browser extensions that automatically apply coupon codes to online grocery orders
- Sign up for newsletters from brands you purchase regularly
- Follow favorite brands on social media for exclusive coupon offers
- Check manufacturer websites for printable coupons or digital offers
Selective Paper Couponing
For maximum efficiency with traditional coupons:
- Focus on non-perishables and household items with longer expiration dates
- Only clip coupons for products you already use or genuinely want to try
- Combine manufacturer coupons with store sales when possible
- Organize coupons by expiration date in a small accordion file
- Check your store’s coupon policy regarding doubling, stacking, or competitor coupons
Expert Tip: The best strategy is “coupon pairing”—matching a manufacturer coupon with an item already on sale or with a store coupon, sometimes creating extreme discounts or even free products.
Time-Efficient Couponing Schedule
Day | Activity | Time Investment |
---|---|---|
Sunday | Quick scan of weekly circulars (physical or app) | 10 minutes |
Sunday/Monday | Browse digital coupons on store apps | 10-15 minutes |
Before shopping | Sort relevant coupons for that trip | 5 minutes |
Monthly | Purge expired coupons | 5 minutes |
Real Saver Story: “I used to spend hours extreme couponing for tiny savings. Now I take 15 minutes weekly to check digital offers and focus only on items we actually use. I’ve maintained about 80% of the savings with 20% of the effort.” – Jamie T., reformed extreme couponer
Cashback Apps & Rewards Credit Cards
The combination of rebate apps and well-chosen credit cards can generate significant “cash back” on purchases you’d make anyway.
Top Grocery Rebate Apps
App | How It Works | Special Features |
---|---|---|
Ibotta | Submit receipts or link loyalty accounts for cashback offers | Bonuses for friend referrals, teamwork |
Fetch Rewards | Earn points for scanning any grocery receipt | Special bonuses for specific products |
Checkout 51 | New offers each Thursday, submit receipts for cashback | Combine with other savings methods |
Receipt Hog | Points for any receipt, convert to cash or gift cards | Simplest to use with any store |
Store-specific apps | Varies by retailer | Often higher rebate percentages |
Expert Tip: Create a routine where you immediately scan receipts after unpacking groceries. Many people lose potential rebates by forgetting or delaying submission until offers expire.
Maximizing Credit Card Rewards
If you pay off balances in full each month, rewards credit cards can generate significant returns on grocery spending:
Card Type | Typical Rewards | Considerations |
---|---|---|
Store co-branded cards | 3-5% back at specific retailers | Limited to one store family |
General grocery reward cards | 3-6% on groceries, caps may apply | Annual fees common on higher-reward cards |
Rotating category cards | 5% on groceries during promotional quarters | Requires activation and tracking |
Warehouse club cards | 2-4% on purchases including groceries | Membership required |
Important: Only consider rewards credit cards if you can pay the balance in full each month, as interest charges will quickly exceed any rewards earned.
Real Saver Story: “By combining my 3% grocery rewards credit card with Ibotta and my store’s loyalty program, I effectively save about 8-10% on every grocery trip with minimal extra effort—that’s around $80-100 monthly for my family.” – Marcus L., savings maximizer
Comparing Prices Across Stores
Most households can optimize savings by selectively shopping at 2-3 different stores based on each retailer’s consistent pricing advantages.
Strategic Store Selection
Store Type | Best For | Watch Out For |
---|---|---|
Traditional supermarkets | Sales cycles, loss leaders, loyalty programs | Regular prices typically higher |
Discount grocers (Aldi, Lidl) | Everyday low prices on staples, private labels | Limited selection, fewer sales |
Warehouse clubs | Bulk staples, rotisserie chicken, dairy, gas | Membership fees, impulse purchases |
Dollar stores | Specific packaged goods, spices | Check unit prices carefully |
Ethnic markets | Produce, spices, international ingredients | Variable selection |
Multi-Store Strategy
The most efficient approach for most shoppers:
- One primary store for weekly shopping (60-70% of purchases)
- One discount store for staples and shelf-stable items (20-30%)
- Specialty trips to other retailers for specific deals (10-20%)
Expert Tip: Create store-specific shopping lists organized by each store’s layout to maximize efficiency during multi-store shopping trips.
Price Comparison Tracking
For your top 20 most frequently purchased items, track prices across local stores:
Item | Store A | Store B | Store C | Best Regular Price |
---|---|---|---|---|
Milk (gallon) | $3.29 | $3.49 | $2.89 | Store C |
Bananas (lb) | $0.59 | $0.49 | $0.69 | Store B |
Chicken breasts (lb) | $4.99 | $3.99 | $5.29 | Store B |
Rice (5 lb) | $4.99 | $5.29 | $3.99 | Store C |
Real Saver Story: “I created a spreadsheet of 25 items we buy regularly and compared prices across three local stores. I was shocked to find that by buying specific items at each store, I could save almost $200 monthly without extreme couponing or spending hours shopping.” – Lindsay R., comparative shopper
The Psychology of Supermarkets
Grocery stores are carefully designed to maximize spending. Understanding these psychological tactics helps you avoid common traps.
Store Layout Defense Strategies
Store Area | The Trap | Your Defense |
---|---|---|
Store entrance | Fresh flowers, bakery aromas trigger spending mood | Eat before shopping, enter with list in hand |
End caps | Appear to be sales but often aren’t | Check actual prices and unit costs |
Eye-level shelving | Most profitable items placed at eye level | Look high and low for better values |
Checkout area | Impulse purchases while waiting | Stick to your list, avoid browsing magazine headlines |
Center aisles | Processed, high-margin items | Shop the perimeter first for essentials |
Psychological Defense Techniques
- Use a smaller cart or basket – larger carts unconsciously encourage more purchases
- Shop alone when possible – children and additional shoppers increase impulse buys
- Set a timer – spending less time in the store correlates with lower bills
- Use cash – studies show people spend 12-18% less when using cash vs. cards
- Focus on your list – treat shopping as a mission, not a browsing activity
Expert Tip: Many stores place their most profitable, processed foods at eye level, while better values (including healthier options) are often placed on lower shelves.
Beware These Common Pricing Tricks
- 10 for $10 promotions – you rarely need to buy all 10 to get the price
- Bulk pricing that isn’t actually cheaper – always check unit prices
- “Sale” signs on regular-priced items – know your baseline prices
- Misleading “value packs” – sometimes contain less product than standard packaging
- “Limited time” and “limited quantity” messaging – creates artificial urgency
Real Saver Story: “After learning about grocery store psychology, I started tracking my ‘impulse buys’ for a month. I was adding nearly $45 weekly in unplanned purchases! Now I shop with headphones playing fast-tempo music to keep me moving quickly through the store, cutting impulse buys by about 70%.” – Patrick W., reformed impulse shopper
Buying in Bulk
Smart bulk buying can save 15-50% on unit prices, but requires careful planning to avoid waste and overspending.
When Bulk Buying Makes Sense
Best items for bulk purchases:
- Non-perishable staples: rice, dried beans, pasta
- Frequently used pantry items: flour, sugar, oils
- Household supplies: paper towels, toilet paper, cleaning products
- Items with long shelf life: canned goods, certain spices
- Freezer-friendly foods: meat when on sale, certain produce
Bulk Buying Pitfalls to Avoid
- Perishable items that will spoil before use
- New products you haven’t tested in smaller quantities
- Items with better sales elsewhere when comparing unit prices
- Products taking storage space worth more than the savings
- Quantities that exceed 3-6 month supply for most items
Expert Tip: For bulk meat purchases, immediately divide and repackage into meal-sized portions before freezing. Using a vacuum sealer can extend freezer life by 2-3 times.
Bulk Shopping Strategy
Bulk Source | Best For | Watch Out For |
---|---|---|
Warehouse clubs | Dairy, rotisserie chicken, paper goods, electronics | Membership fees, impulse purchases |
Grocery bulk bins | Grains, nuts, spices, dried fruit | Variable quality, check unit prices |
Case discounts | Canned goods, certain beverages | Storage requirements |
Farm direct | Meat, produce in season | Processing/storage needs |
Amazon Subscribe & Save | Household non-perishables | Price fluctuations |
Real Saver Story: “We invested in a chest freezer and started buying meat in bulk when on deep discount. By purchasing chicken at $1.99/lb instead of the regular $4.99/lb, we save approximately $600 annually just on this one category.” – Sophia K., bulk buying strategist
Exploring Discount Grocers
Discount grocery chains like Aldi and Lidl typically offer prices 30-40% lower than traditional supermarkets through simplified operations and extensive private label offerings.
Maximizing Savings at Discount Grocers
- Embrace store brands – they form the core of discount store savings
- Check the weekly special buys – often exceptional values on rotating items
- Be flexible with selection – discount stores carry fewer options per category
- Bring your own bags – many discount stores charge for bags
- Be prepared to bag your own groceries – part of their cost-saving model
What to Buy at Discount Grocers
Best value categories at stores like Aldi and Lidl:
- Dairy products (significantly cheaper than traditional stores)
- Basic produce (especially non-organic staples)
- Packaged snacks and chocolate (European imports often higher quality)
- Canned goods and basic condiments
- Frozen foods (especially plain frozen vegetables)
- European specialty items (often superior quality to major chain equivalents)
Expert Tip: Discount grocers’ rotating “special buy” sections often include exceptional values on seasonal items and kitchen tools. Check ads before shopping.
Discount vs. Traditional: Cost Comparison
Item | Traditional Store | Discount Store | Savings |
---|---|---|---|
Dozen eggs | $2.99 | $1.79 | 40% |
Block cheddar cheese | $4.59 | $2.89 | 37% |
Pasta sauce | $2.79 | $1.69 | 39% |
Tortilla chips | $3.29 | $1.89 | 43% |
Greek yogurt | $5.49 | $3.49 | 36% |
Real Saver Story: “I was skeptical about discount grocers until I did a direct comparison shopping trip. I bought identical items at both my regular store and Aldi. The Aldi total was 34% less ($64 vs. $97), and most products were comparable or better in quality. I now do 70% of my shopping at discount grocers.” – Elena P., discount store convert